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ARA 2015

Dates: October 7-10
Booth No.: 534

Sierra Adds New Southeast Sales Manager

Sierra is happy to welcome Len Lawrence to the team as the new Southeast Sales Manager. Len will cover the Southeastern United States.  

len L     Sierra is happy to welcome Len Lawrence to the team as the new Southeast Sales Manager. Len has over 33 + years of experience working in the Scrap, Steel and Waste Industries throughout the world.  Direct selling heavy equipment throughout North America, Central America and South America for large multinational companies.  My past experience has been direct selling to end users, managing National Accounts and Dealer Accounts as a  Material handling specialist for Liebherr, Sennebogen and Hyster Co.  At Hyster Company Len was the industry manager for Steel Industry for North America.  


Director of Sales 2 Ram Balers Joins Sierra

  Sierra is happy to welcome Brian Mihm to the team as Director of Sales. Brian will cover the Southeastern United States as the Caribbean Islands.

brian m   Brian Mihm grew up with family working in the equipment industry. He spent 12 years working for the government and has applied the honor, integrity, and teamwork learned there into a career in the equipment business. He have been in the equipment business since 2005. He is a real family man and likes to treat his customers as friends and family. Brian has found that with customers in this industry, a handshake still means something. That is why he has chosen to represent the Sierra team and its product in an industry and to a group of people that he really enjoys. Brian's sales experience has been based around the recycling industry from landfill compactors to excavator and wheel loader attachments to large hydraulic cranes/material handlers and now with the full line of equipment from Sierra Intl.


Sierra Safety: (Days without incident)

Sierra Recycling

Sierra Intl - CA

Sierra Demolition

Sierra Intl - GA